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Rene de la Cruz

Rene de la Cruz

UX Designer

SapientNitro

Greater New York City Area

I design experiences. My goal is to ideate and bring to life meaningful connections, using whatever medium it takes: online, offline, multi-platform, off the grid. I am a (Graphic, Video, UX) Designer and Digital Creative Director who thrives developing digital solutions and live environments.

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Independent

Digital Creative Director and UX/Visual Designer

Brooklyn based independent Digital Creative Director and Designer available for hire or freelance.
Clients: SapientNitro, HogarthWW, Siegel+Gale, Revlon, Belk, CB2, Heineken USA, DirecTV LATAM, Handmade in Brooklyn.

Currently launching Play Your Mind (PYM), a Brooklyn based proprietary lifestyle brand of wall art and t-shirts, digitally designed and handprinted in silkscreen.

SapientNitro

UX/Visual Designer - Independent

Part of the UX Team defining and designing from wireframes to final mobile, tablet and desktop comps for Belk.com new e-commrece site.

Miami Ad School

Professor

I teach a class called "Visual Impact". This class introduces students to a variety of creative problem solving processes that allow them to come up with and execute visually impactful and memorable work. The class explores a variety of unusual resources to fertilize the imagination. The students learn to create original ideas and images and not be dependent on stock images or “photoshopping.” Also, I introduce students to immediate visual conceptual thinking using their mobile devices to come up with what a I call "art of immediacy". Their work is on Instagram under "#masvisualimpactnewyork".