Your amazing online presence is right this way.Create your profile
• Built and managed segment driven search marketing campaigns for a diverse client base.
• Defined multivariate (MVT) website testing scenarios and key performance indicators. Worked
with internal teams to coordinate the test implementation.
• Created point-of-view (POV) summaries for industry topics and best practices.
• Managed regular third-party partner and / or vendor relationships
• Generated and presented monthly client reports. Analyzed client’s web analytics data, and
translated the quantitative data into actionable business conclusions.
• Identified new business development and up-selling opportunities for existing clients.
• Developed social media monitoring and measurement reports.
• Analyzed the competition to assess the state of the market and defined the opportunity for clients.
• Kept abreast of industry trends and opportunities to educate on new trends and opportunities.
• Developed & executed digital media plans for e-commerce websites.
• Managed daily client relationships, and educated existing clients on digital media concepts as
• Created specific project requirements and collaborated with creative and development teams to
ensure assignments are clear and deadlines met (landing page development, widget, banner creation
projects and XML integrations).
• Developed and executed permission email marketing programs using data segmentation and
• Created goal-oriented and measurable social media marketing & reputation management plans.