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Remig Raffanti, MBA

Remig Raffanti, MBA

President

group451

Digital Marketing Strategist and Marketing Management Executive | PIC Founder | Social Innovation Advocate

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group451

President

Group451 is a marketing and management advisory firm, in the business of advancing the strategies, concepts and ideas that meet the social needs of consumers and the communities that organization’s serve. Working exclusively with non-for-profits, civic organizations and start-ups to develop strategies that achieve our client’s revenue and fundraising goals while advancing their mission and vision.

Career medium 03
Career

RED Digital

Board of Directors - Board Member

Led marketing strategy and business development committees.

Fullhouse

Group Director, Experiential & Digital Marketing

Developed, defined, and deployed digital and experiential marketing and advertising strategies for B2B and B2C organizations including Harley-Davidson, Bacardi, Gillette, Miller-Coors and AT&T. Led team of 4 direct and 15-20 indirect reports.

Career medium 05
Career
Career medium 01

Aislelogic

Executive Vice President - Marketing Services

Led marketing services operations including procurement, creative, industrial design, strategy, fulfillment, project management and business development. Developed integrated retail promotional campaigns and created digital properties for Harley-Davidson, Tyson, Cargill, and Toro Commercial. Managed a team of 11 direct reports.

Career

DCI Marketing

Vice President, General Manager - Marketing Services

Rebooted the marketing services division, driving strategy and planning and expanding into analytics, digital, direct and database marketing. Integrated retail promotional efforts to drive point of sale growth for such brands as Harley-Davidson, Motorola, Subaru and GM. Managed $6.5M operating budget, 5 direct reports with 36 additional staff.

Career medium 05
Career
Career medium 05

Monster.com

Vice President, Digital Marketing Services

Promoted to develop new organization and launch a suite of interactive services, including SEO/SEM, online advertising and email marketing to support the growth of the online platform.

Career

Monster.com

Vice President, General Manager (Denver & Chicago)

Led the turnaround of the agency’s largest accounts (Sears and Budget/Ryder) by developing key marketing and account management strategies. Led 10 direct reports and 50+ staff over two locations (Chicago/Denver). Won Sears Partner in Progress award for 2 consecutive years.

Career medium 05
Career

Arc Worldwide

Account Director

Responsible for developing Target Stores in-store Holiday promotional strategies.

Sears, Roebuck & Co

Marketing Director – Full Line Stores

Responsible for brand management, strategy development and in-store/event promotions. Managed $20 million budget.

Sears, Roebuck & Co

Marketing Manager–Consumer Services (Home Central)

Responsible for field sales support, media planning, and direct to consumer marketing. Managed $25 million media budget.

TMP Worldwide

Sr Account Executive

Responsible for agency's largest account and a staff of five media planners.

AXA Equitable

Assoc. Director of Marketing

Series 7 & 63, Health and Life Insurance licensed.

Cardinal Stritch University

MBA, Global Business Strategy

The College of William and Mary

Certificates, Strategic Planning

Loyola University of Chicago

Bachelor of Arts, Marketing Communications