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Regina Patterson

Regina Patterson

Sr. Communications Specialist

Steelcase

Greater Grand Rapids, Michigan Area, us

My passion for marketing strategy and online communications can be seen through her dedication to her craft, where she brings several combined years of experience. I possess a diverse background including retail, higher education, ministry, manufacturing, B2B, and B2C, which has positioned me as a well-versed contributor in m...

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Steelcase

Sr. Communications Specialist

Steelcase
-Worked collaboratively with design, development, and internal business partners on the redesign, platforming, and launch of the Steelcase website. This included:
--Provide a strong voice on CMS architecture
--Developing and communicating best practices surrounding user-interface and writing for the web
--Acted as content lead for approximately 30 subject matter experts around the globe while gathering content and transforming it into a user-friendly experience
--Developed content execution process including delivery, receipt, review and implementation
-Developed, communicated and managed process for ongoing website content needs including the implementation of new content as well as changes to existing content
-Monitored and leveraged website and social media metrics to inform determine what was working as well as opportunities for experience and content enhancements
-Continued to work collaboratively with digital and development team as well as internal partners to implement site enhancements and digital initiatives
-Assigned and oversaw the work of team members and colleagues
-Work closely with advertising and digital agencies
-Manage Steelcase Pinterest account

Steelcase Health and Steelcase Education
-Managed Steelcase Health rebranding within digital channels including the Steelcase Health website, Facebook and Twitter redesign
-Work collaboratively with Steelcase Education and Steelcase Health brand managers to develop digital strategies appropriate for each brand
-Develop and execute Steelcase Education and Steelcase Health social media strategy