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Reese Zahner

Reese Zahner

VP of Finance and Membership

American Marketing Association

Greater Atlanta Area, us

I am a Senior in Marketing at the University of North Georgia. I am currently searching for a position in a collaborative environment with a fun, fast-paced work hard, play hard company culture. I'm looking forward to contributing my digital marketing, leadership, and communication skills to your company. I am a quick ...

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American Marketing Association

VP of Finance and Membership

- Provide leadership in and work closely with the President and other Vice-Presidents in performing long-term financial planning and analysis aimed at identifying risks, opportunities, and options that will inform strategies to provide resources for the attainment of the AMA mission.
- Develop, promote, and monitor a culture of efficient, results, and member-oriented club services
- Generate incentive plans to grow current membership numbers in conjunction with increasing active members' retention rates

Southwest Airlines

Cargo and Charters Marketing Intern

- Designed an email drip campaign in Pardot through creating copy, collaborating with graphic designers, and creating the reporting tool to track metrics
- Conducted market research by launching Cargo’s first A/B test in Pardot to gain insight into open rates
- Developed a marketing metrics dashboard to track the results
- Compiled and assessed annual survey feedback and presented insight to leadership
- Collaborated on Living Your Strengths workshop and created recommendation to best utilize each team member’s strengths