Central Park Conservancy
Director of External Affairs
August 2011 — Present
I oversee all aspects of the Conservancy’s internal and external communications. My goal is to ensure that all communication channels deliver a single cohesive message, leveraging and consistent with CPC brand, which serves to generate CPC awareness and build membership support.
Key areas of responsibility include:
• Develop and implement innovative marketing campaigns to drive membership revenue through out of home advertising, direct mail, email, and social media campaigns
• Manage and allocate a $1.7M budget to build brand equity and set strategic direction for internal and external messaging
• Oversight of press, graphic design, website and social media functions, with a focus on growing and cultivating talent