Close Close Preview

Your amazing online presence is right this way.

Create your profile
Capture who you are, what you do, and where you're going. All in one place.

Rebecca Stern

Rebecca Stern

Director of External Affairs

Central Park Conservancy

Director of External Affairs at Central Park Conservancy

Message

1

Follower

MENU ☰

Central Park Conservancy

Director of External Affairs

I oversee all aspects of the Conservancy’s internal and external communications. My goal is to ensure that all communication channels deliver a single cohesive message, leveraging and consistent with CPC brand, which serves to generate CPC awareness and build membership support.
Key areas of responsibility include:
• Develop and implement innovative marketing campaigns to drive membership revenue through out of home advertising, direct mail, email, and social media campaigns
• Manage and allocate a $1.7M budget to build brand equity and set strategic direction for internal and external messaging
• Oversight of press, graphic design, website and social media functions, with a focus on growing and cultivating talent

Career medium 02
Career
Career medium 06

NYC Department of Parks & Recreation

Chief of Staff

• Acted as the Commissioner’s lead representative with City Hall, other City agencies, and nonprofit organizations, addressing complex policy issues and directing crisis management situations
• Led cross-functional teams on legacy projects like the completion of the High Line, and lower Manhattan park development

Career

NYC Department of Parks & Recreation

Deputy Chief of Staff

• Performed analysis of Agency key performance indicators for biweekly briefing sessions with the Deputy Mayor at City Hall
• Managed five staff members and oversaw the correspondence and scheduling divisions

Career medium 06
Career
Career medium 04

NYC Department of Parks & Recreation

Marketing Associate

• Managed large special events of up to 100,000 attendees, including the New York Philharmonic in Central Park and New York Road Runners events
• Secured over $2M in financial and in-kind contributions from large corporations
• Coordinated citywide advertising campaigns, produced marketing materials, sponsorship pitches, and event wrap up presentations

Career

NYC Department of Parks & Recreation

Chief of Staff, Management & Budget

• Coordinated recruitment for the Parks Opportunity Program (POP), the largest transitional work program in the country.
• Prepared weekly analysis reports and presentations for management meetings tracking financial and human resources data
• Supervised support staff, managed the Commissioner’s schedule, briefings

Career medium 03
Career

New York University - Leonard N. Stern School of Business

MBA, Marketing

Brandeis University

B.A., English and American Literature, History