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Rebecca Derdoski

Rebecca Derdoski

Web Strategist

HelpSystems, LLC

Greater Minneapolis-St. Paul Area, us

Primary responsibility as Web Strategist is ensuring the integrity of our online presence while supporting our marketing team with all things digital, including: Web Content Management (Drupal) Reporting & Measurement Google Analytics Google Tag Manager Lead Generation Conversion Rate Optimization Organic Search (SEO) Paid ...

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HelpSystems, LLC

Web Strategist

Provide website and online marketing support to Marketing Department:

• Monitor performance of www.helpsystems.com including speed, traffic, prioritize and make recommendations for website updates and changes as needed
• Manage Google Analytics and Google Tag Manager including access and user permissions(s), account set-up and configuration, ensure accurate data collection and reporting, provide internal training as needed
• Developed custom dashboards for all products under the HelpSystems brand resulting in easier data analysis, measurement of online marketing ROI and a focus on actionable data to inform future marketing strategies
•Responsible for developing A/B and multivariate testing strategy and optimization program

Nexus Media LLC

Sr. Digital Marketing Strategist

Conduct in-depth site audits and provide strategic guidance for SEO best practices, on and off page SEO initiatives and content marketing.