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Raya Musallam

Raya Musallam

Digital Media | Growth Strategy & Analytics

Beirut, Lebanon

Growth strategy professional with experience in analytics, digital media, and advertising. Currently on sabbatical as a pro bono consultant, pre-MBA. Lover of podcasts / documentaries/ gastronomic expeditions / MENA history & politics / social impact / women's issues / education / fitness .

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The Huffington Post

Growth Strategy, International Markets

We expand The Huffington Post globally. 17 editions and counting!

Our small team has a start up vibe and we collaborate and work across functions. I own data strategy.

Digitas LBi

Analyst, Strategy & Analysis

At DigitasLBi we partnered with AmericanExpress to define, execute, and optimize their digital advertising strategy.

I was on the data strategy side of a cross-capability team. I was also highly involved in recruiting, training/mentoring, and talent development.

The University of Pennsylvania

B.A. magna cum laude, Dual : Diplomatic History & Modern Middle Eastern Studies

I loved Penn.
Aside from the fantastic education, professors, and peers I had the fortune of spending 4 years with, my work with the UPenn Vagina Monologues campaign was the most important aspect of my college education (vdayupenn.org).

Alfanar Venture Philanthropy

Consultant (pre-MBA Intern)

Alfanar is the first venture philanthropy organisation working exclusively in the Arab world.

Our aim is to strengthen sustainable, grassroots organisations that generate financial and social returns while transforming lives in deprived communities. We work with portfolio organizations under principles of private sector investing and highly engaged management support, to improve the capacity of these organizations to deliver measurable and sustained change in their communities.