October 2013 — Present
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Program Coordinator at Tech Wildcatters
As the Marketing Associate for KIPP Dallas-Fort Worth, I was responsible for assisting in the creation and implementation of all communications efforts for the KIPP DFW region and its schools. I managed website content, social media marketing, email marketing campaigns, creative direction, and branding. Together with the development director and development manager, I was responsible for the communications side of fundraising efforts including copy writing email and traditional mail appeals and press releases. I also acted as a creative resource for all schools and school administration designing all collateral materials. Highlights from the past year include:
-Oversaw film production of North Texas Food Bank PSA featuring KIPP students
-Created all collateral materials (art and copy) including direct mail, signage, and promotional materials for middle school KIPP TRUTH Academy, KIPP Destiny Elementary school, KIPP Through College, and the regional administrative offices. This work quadrupled the available collateral for KIPP DFW and its schools from the previous years.
-Created regional communications and branding guidelines for KIPP DFW schools and administrative support and a year end summary outlining the achievements of the region and its growth campaign. I received recognition from our national foundation for my work on these projects.
-Attended Graphic Design retreat for professional development and increased my skills in Adobe Creative Suite.
-Created organization’s first structured social media campaign centered around Valentine’s Day. Was offered an opportunity to write blog post for the KIPP Foundation (national offices) as a tie-in to our local efforts, increasing our web presence.
During my tenure at Good Samaritan, I was responsible for all marketing, social media, public relations, special events, and volunteer program coordination.
• Supported Development Director with grant writing and all fundraising efforts including individual donors, corporate donors, annual fund and capital campaigns, and church solicitations for agency with $5 million annual operating budget. Surpassed annual fund campaign goal by over 20%. Helped reduce overhead costs by $10,000 by designing, printing, and mailing all annual fund letters in house.
• Tracked all financial and in-kind donations in donor database system as well as sent thank you letters and annual tax receipts.
• Oversaw all website content management and implement e-marketing campaign. Saw 16% increase in newsletter registration in first six months of campaign.
• Introduced agency to social media through the establishment of Facebook and Twitter accounts.
• Created all marketing collateral including brochures, flyers, web content, social media content, and annual reports.
• Oversaw success of special events. In 2011, was responsible for nearly doubling revenue from special events from $20,000 in 2010 to $37,000 in 2011.
Represented agency as official spokesperson during United Way campaign season. Speaking engagements for audiences ranging from ten to 250 people allowed me to raise awareness about our organization and helped establish relationships with area corporations. Those relationships resulted in additional financial and in-kind donations to the agency, as well as dozens of volunteers.
Created posts for beauty and skincare blog
Provided product reviews
I was responsible for writing high quality, fact based reviews for cosmetic, skincare and beauty products. In addition to seeking new editorial opportunities and collaborating with public relations professionals, I acted as a representative for Butterfly Diary at industry events including an exclusive invitation to a national campaign sponsored by Dove . My articles for Butterfly Diary have been circulated through digital fashion and beauty publications including a post shared on New York Magazine’s popular fashion blog, “The Cut.”
As an intern at Gotham Public Relations, I worked with senior staff and clients to service the business of several architecture, design and hospitality accounts. Clients I worked with include Rapsel, a luxury design firm based in Milan, and Neo-Metro, an industrial design firm based in Los Angeles. I also participated in campaigns for upscale restaurant and lounge venue, Zorzi New York as well as New York restaurants Bread and Lulu.
As an intern I was responsible for pitching clients to media including Elle Decor, Interior Design Magazine and The New York Times. I was able to showcase my writing abilities through press releases and media alerts. I also participated in meetings with clients and gained experience discussing campaign proposals with senior staff and clients alike.
I started with USAA as a temporary employee in April 2006 and after my contract ended received not only an offer for a permanent position and raise, but also a bonus for my efforts throughout my temporary status.
As a Banking Service Specialist I was responsible for assisting bank members with their deposit accounts including checking, savings and CDs. I assisted members with transactions, opening accounts, inquiries on existing accounts as well as problem-solving in a fast-paced work setting all while providing exemplary customer service. Through building rapport, I uncovered additional needs of bank members and was able to recommend other products and services offered in USAA's other lines of business including credit cards, loans, insurance and investments.
As an intern for Dress for Success San Antonio, I was responsible for the publicity for the chapter's first annual fundraising gala. I assisted with the writing, compilation and distribution of press kits. Through pitching to local press, I was able to secure photo opportunities during the night of the event. Also during the night of the event, my multi-tasking abilities were put to the test as I was responsible for seating arrangements including seating for VIPs consisting of local government officials and business-owners as well as receiving the photographer and helping arrange photo opportunities and handling all of the little problems that can occur during a fundraising dinner.
As a public affairs intern, I assisted with the writing of feature stories for the hospital's weekly newsletter, VitalSigns. I was also responsible for archiving media placement for the hospital. I also served as general receptionist for the office answering telephone inquiries and screening calls to guide callers to the appropriate director. During my time as an intern I was able to observe a media training seminar hosted for members of the US Army in order to prepare them for upcoming media appearances.