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Raquel Soares Ribeiro

Raquel Soares Ribeiro

Marketing Manager (with focus on online marketing)

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Bechtle Logistik & Service GmbH

Online Marketing Professional

• Responsible for the annual online marketing planning of Bechtle e-commerce (www.bechtle.de)

• First to define and analyse target groups to put on marketing campaigns (print and online media) based on their needs and preferences

• Alignment of product and sales management to efficiently use marketing budget to generate sales and provide a subsequent performance control and analysis of all the promotional actions set

• Responsible for the concepts of advertising materials, newsletters, landing pages, start pages and banners

• Market and competitive monitoring to identify trends and further develop online marketing activities

• Build and optimize processes that ensure all content is optimized across platforms

• Managing project teams of sales managers, media designers, copywriters, web developers

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Career
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