December 2012 — Present
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Marketing at Nestlé Nespresso
• Assisted on the communication efforts with media journalists and PR strategies.
• Helped on the communication with social network fans and managed relationship with final consumers.
• Assisted on the coordination of the PR agency, research institute and advertising agency.
• Ad hoc marketing projects like TV shooting, print, digital.
• Responsible for writing all external marketing material and communication, including website content, marketing emails and all localization efforts.
• Write, manage and own case studies for the Brazilian market of successful couples.
• Assisted on the management and production of ad campaigns (print, TV- local shooting and digital).
• Responsible for sales of SAP and Mastersaf consulting services, as well as management and project implementation.