Public Relations Manager, Consultant
July 2013 — January 2014
Public relations account manager for the following designer brand portfolios: Calvin Klein Collection, ck Calvin Klein, Chloé, Diane von Furstenberg, Emilio Pucci, Flexon, Fendi (2013), GStar Raw, Jill
Sander, Karl Lagerfeld, Lacoste, Michael Kors, Nautica, Nike, Nine West, Salvatore Ferragamo, Sean John, Valentino.
Created and executed one of the brand’s eyewear launches for Gstar Raw. Utilized and integrated campaign of traditional media and digital relations. Celebrity attendees included: Erin Wasson, Poppy Delevigne, Ne-Yo, Becka Diamond, Kate Nash and Tyson Beckford. Campaign successes included 400 media stories and 209 media/influencer tweets totaling more than 120 million impressions.