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Raeshem Nijhon

Raeshem Nijhon

Creative Director/ Series Producer

MTV Networks

Creative Director/ Series Producer at MTV Networks

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MTV Networks

Creative Director/ Series Producer

*I am responsible for developing a programming strategy and piloting non-fiction content for multiple verticals including Rebel Music and MTV Desi
*In 9 months I steered MTV Desi from startup to full-swing production and developed 30% more content than projected that is optimized for sponsorship and maximum distribution potential
*I drive creative ideation to brainstorm content strategies and ensure that each vertical has its own clear voice and editorial approach
*I actively oversee multiple production teams and all aspects of content creation, from conception and deal-making to production and delivery for documentary series and branded content
*I work with the Senior Vice President to evaluate the ROI of previous and ongoing content to make decisions about budget allocation and set goals for production teams

PROJECTS
*In 2012 I served as Executive Producer for two Music Experiment productions, a multi-million dollar strategic partnership between MTV Iggy and Intel. I managed all aspects of pre-production through execution-- one featuring Santigold in Chapel Hill, NC and the other with The Jezabels in Portland, OR (www.musicexperiment.com)
*I direct and produce Rebel Music, a 6-part documentary series (www.rebelmusic.com)
*I oversee and creatively guide all aspects of Rebel Music including production, post-production, developing online presence, pitching sponsors and working with Ad Sales to structure deals and ideating with integrated marketing and strategic outreach teams
*I structured Rebel Music pre-production research, developed contacts in the field, wrote scripts, directed talent and managed international shoots in Afghanistan, Mali, Russia, India, Israel/Palestine and Egypt

Career medium 06
Career
Career medium 06

Open Road Productions

Supervising Producer

*Researched and developed an 8-part documentary series about women heroes in the United States for AOL.com
*I led strategic outreach and marketing plans to ensure episodes exceeded 1 million views. This led to a significant increase in audience monetization for season 2.
*Managed production and post-production for multiple projects including documentary series, interview shows and branded content

Career

Lotusfire Productions

Executive Producer/ Creative Director

*Managed business development and created strategic partnerships with clients and vendors
*I developed 3 major longstanding client relationships with Mercedes-Benz Fashion Week, New York University and Boneau/Bryan Brown that consistently accounted for upwards of 30% of total revenue
*Managed end to end production for corporate, documentary, commercial and narrative projects from pre-production through distribution
*Supervised and motivated creative teams including staff and freelance
*I consistently delivered a wide range of projects ($10k-$300k) on time and on budget
*Clients include: Jet Airways, American Airlines, Van Cleef and Arpels, Diesel, BravoTV.com, New York Organ Donor Network, New York Post, Language Access Network, Child Mind Institute, Fujitsu

Career medium 04
Career
Career medium 06

Likeminded Films

Consulting Producer

*Consulted for and produced multiple high-end commercial projects for Bombay based production company. Clients included Pepsi, Kohler, TATA, Kingfisher, Lakme Fashion Week
*Produced and developed visual style for national anti-drunk driving campaigns in South Africa that contributed to an 11% decrease in drunk-driving related deaths

Career

MTV World

Producer/Director for "Young Kashmir"

*Produced and directed a documentary series about young people in Kashmir living in a conflict zone and rising up to define their own future
*I traveled to Kashmir and worked with artists, activists and young students on the ground to develop their stories
*Researched and interviewed global thought leaders on the Kashmir issue including Arundhati Roy, Jeffrey Sachs, Thomas Friedman, Fareed Zakaria, William Dalrymple

Career medium 05
Career
Career medium 03

MTV World

Producer/Director for "Gay Bombay"

*Produced and directed a documentary series about LGBT youth in Bombay, India
*Traveled to Bombay and worked with marginalized communities to document their lives and challenges

Career

MTV Networks / Logo

Producer

*Developed editorial vision for programming and ensured all segments met standardized tone
*Pitched and produced content about South Asian politics and pop culture
*Produced magazine show about Asian American youth culture and worked closely with programming and post-production teams
*Cast and directed on-air talent

Career medium 01
Career
Career medium 03

TV Land - Nick at Nite

Associate Producer

*Assisted in pre-production for long-form and interstitial programming
*Actualized budgets for interstitial programming
*Cast on-air contestants and talent for interstitial programming
*Wrote scripts for on-air promos and identified clips from television programming to cut into promos
*Scheduled and assisted in all color correction and sound mixing and mastering sessions

Career

Genart New York

Production Assistant

*Assisted Film Division Director to call for entries and program films for Genart Film Festival 2003
*Supported marketing team to develop online and print advertising campaigns
*Assisted in event production, booked theaters, after-party venues and liaised with vendors

Career medium 02
Career
Career medium 01

Sugar Pictures

Production Assistant

*Researched history and context for documentary films in production
*Identified and licensed archival footage
*Organized and logged footage for editors
*Assisted team on shoots in NYC, South Carolina and Tennessee

Career

NYU Tisch School of the Arts

Bachelor of Fine Arts (BFA), Film/Video Production