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Rachelle Jackson

Rachelle Jackson

User Experience Designer

Verizon Telematics

Atlanta, GA

Uxer | Designer | Researcher | Master Synthesizer | Strategic Thinker | Lover of Live Music, Travel, Good Food, & All Things Animal Print

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Q: What's your No. 1 piece of advice for people who want to transition into the tech/design industry?

A: "Research. Network. Connect. In that order. Then repeat. When going into a new industry, you need to do your research on what's going on in the field. Particularly for tech/design, it's important to know who the key players are and what's happening with the latest developments."

Why You Should Join Levo’s 31 Days of Hustle Challenge
“My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor, and some style.” -Maya Angelou
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My Thinking Talents

I am a 4Q with dominant Innovation and Procedual Q’s. Focusing is my strongest talent and I have a penchant towards ideas and creation. | I am a creative at heart and analytical in thought - melding these two aspects of myself into my life and career has become my mission. (Myers Briggs: INFJ | DISC: S/C)

Certificates
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Proficiency in Qualitative Research

Burke Institute (July 2009) ›

User Experience (UX) Design

I'm a Marketing Researcher pivoting to UX Design/Research. I'm currently enrolled in the User Experience Design Immersive at General Assembly. What I love most about research is getting to the aha moments and figuring out what makes people tick - essentially how they think, feel, & act - and executing upon those findings to design & create things that are meaningful and useful.

See my work here
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Center for Excellence in Brand and Customer Management

Research Project Manager

I manage the execution of research projects at the Center for Excellence in Brand and Customer Management (CEBCM) at Georgia State University. Working in academia with a team consisting of PhD candidates, faculty/professors, and other staff has positioned me to work on projects that focus on furthering the field of strategic marketing. Covering such tops as customer engagement, optimal resource allocation, retention and acquisition, and profit maximization, my work at CEBCM has furthered my understanding of marketing research and allowed me to witness first hand the impact of marketing analytics on a company’s performance.

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Career

Creativity

Creativity is intelligence having fun." -Albert Einstein |

One of the many ways I explore my creativity is through creating logos and flyers for small businesses and nonprofits.

See some of my work
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IMAGES USA

Sr. Market Research Analyst / Project Manager

My time at IMAGES was one of great career growth. I started as an intern and was promoted several times before reaching my last position as Sr. Analyst. As my first job in marketing research, the agency setting was ideal for me in gaining experience across various industries which included consumer goods, hospitality/restaurant, pharmaceutical, financial/insurance, hotel, and transportation. I worked collaboratively with account service/brand management, public relations, and the creative departments in delivering consumers insights to our clients for the development of marketing campaigns, product launches, and customer segmentation. I also gained experience as a focus group moderator and developed my creative problem-solving skills.

Career

Enterprise Rent-A-Car

Management Trainee

As a management trainee at Enterprise, I learned not only the ins and outs of rental car operations but how to run a business in general. Everything from sales and marketing, fleet management, financial performance, to customer service was covered. I learned a lot and excelled in this position (as a top performer in sales, lead generation, productivity, and customer service) but quickly realized it wasn’t for me. I needed a role that allowed me to use my creativity and analytical skills. It was here where I fine-tuned my focus (through introspection and personality/skills assessments) and decided to venture into the field of marketing research.

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Career

General Growth Properties

GGP Prodigy Marketing Intern

This was my first "real" job. I worked with the marketing, management, and specialty leasing departments to implement mall programming. It was a cross-functional assignment that helped me to get my feet wet in various areas of the retail business including public relations, visual merchandising, and email marketing. This is where I managed my first projects and honed my organizational skills.

Giving Back
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On the Run

I have been known to do a 5K or two to raise awareness and funds for a good cause.

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Habitat for Humanity

Getting my hands dirty for a good cause, literally.

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Career Day Speaker

It is always rewarding to help the next generation see the possibilities.

Kennesaw State University - Michael J. Coles College of Business

MBA, Marketing

Working full-time and going to school at night and on the weekends was my MBA experience and redefined the meaning of pulling an all-nighter. I mastered the skill of time-management and embraced the concept of setting priorities. I also learned more about myself as a leader and how I work as a team player.

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Education
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University of Georgia - Terry College of Business

BBA, International Business - Marketing

My undergraduate college experience was full. I joined a sorority, studied abroad, and started to blossom into the person I am today. I learned a lot about myself and life, inside and outside of the classroom. It's where I first took on the role of leader, first realized that hard work is required but not always enough, and first accepted that perfection isn't necessary but doing your best is.

Education