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Rachelle Balagtas

Rachelle Balagtas

Marketing Intern

Dagne Dover

New York, NY

Graduating Senior at the Fashion Institute of Technology

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Dagne Dover

Marketing Intern

▫ Assess offerings and consistencies of competitors' e-commerce channels
▫ Prepare and distribute handbags as samples or gifts for magazine editors and fashion bloggers
▫ Assist operations and customer service team in updating FAQ copy to be on-brand
▫ Track inventory, log returns, damages, and sample sale items, and perform product quality checks

Career medium 05
Career
Career medium 05

Gap / Gap Inc.

Sales Associate and Visual Merchandiser

▫ Assemble in-store marketing elements including signage and window displays
▫ Develop merchandise and mannequins according to company merchandising guidelines
▫ Provide excellent customer service with extensive product knowledge
▫ Assist in styling and outfitting customers
▫ Work closely with managers to meet daily goals
▫ Operate the cash register and perform opening/closing procedures

Career

PopInShop

Marketing & Social Media Intern

PopInShop (www.popinshop.me) helps online brands and emerging designers host temporary pop-up events and trunk shows at boutiques across the country. Brands can instantly tap into national distribution through a network of independent stores, and stores get a plug and play solution for exciting short-term promotions that drive traffic, customer engagement, and incremental sales. It's like online dating, but for stores and brands!

▫ Managed and created content for all social media outlets including Twitter, Instagram, Facebook, Pinterest, and website blog
▫ Built online presence and grew social media following by more than 50%
▫ Generated leads in-field by networking with designers, brands, and boutique buyers
▫ Managed store clientele as a consultant and informant
▫ Pitched to media outlets on a weekly basis to garner publicity

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From the founders of PopInShop comes Spot It Buy It (www.spotitbuyit.com), a service that helps businesses sell through social media. With Spot It Buy It, businesses can make their Instagram posts instantly shoppable - their followers are just a click or two away from easy mobile shopping.

▫ Aided in development of social media identity and built online presence
▫ Managed and created content for all social media outlets including Instagram, Facebook, and Twitter; primary focus on Instagram yielded organic growth of over 100 followers within first two weeks
▫ Developed and executed lead generation program via social media
▫ Performed software testing prior to private beta launch in December

Career medium 03
Career
Career medium 02

Sano Salons

Marketing Intern

▫ Managed all social media outlets including Twitter and Facebook
▫ Created a highly search engine optimized site by writing effective, relevant copy along with practicing other SEO methods
▫ Utilized sales promotion tactics and created engaging content to increase Facebook following by as much as 40%

Career

BCBGMAXAZRIAGROUP

Sales Associate

▫ Provide excellent customer service with use of extensive product knowledge
▫ Assist in styling and outfitting customers
▫ Operate the cash register and perform opening/closing procedures
▫ Met daily sales goals and reported end-of-day revenue

Career medium 05
Career
Career medium 05

English & Speech Department, Fashion Institute of Technology

Clerical Assistant

▫ Outlined and published schedules of department faculty members
▫ Drafted various templates such as teacher evaluation forms for departmental use
▫ Assessed, organized, and catalogued paperwork for the department chair and the liberal arts honors program coordinator
▫ Completed daily administrative tasks such as creating copies, fulfilling faxes, and administering mail for department faculty members

Career

Cherry Hill High School West

Fashion Institute of Technology

Bachelor of Science (BS), Advertising and Marketing Communications