Marketing & Social Media Intern
September 2014 — December 2014
PopInShop (www.popinshop.me) helps online brands and emerging designers host temporary pop-up events and trunk shows at boutiques across the country. Brands can instantly tap into national distribution through a network of independent stores, and stores get a plug and play solution for exciting short-term promotions that drive traffic, customer engagement, and incremental sales. It's like online dating, but for stores and brands!
▫ Managed and created content for all social media outlets including Twitter, Instagram, Facebook, Pinterest, and website blog
▫ Built online presence and grew social media following by more than 50%
▫ Generated leads in-field by networking with designers, brands, and boutique buyers
▫ Managed store clientele as a consultant and informant
▫ Pitched to media outlets on a weekly basis to garner publicity
From the founders of PopInShop comes Spot It Buy It (www.spotitbuyit.com), a service that helps businesses sell through social media. With Spot It Buy It, businesses can make their Instagram posts instantly shoppable - their followers are just a click or two away from easy mobile shopping.
▫ Aided in development of social media identity and built online presence
▫ Managed and created content for all social media outlets including Instagram, Facebook, and Twitter; primary focus on Instagram yielded organic growth of over 100 followers within first two weeks
▫ Developed and executed lead generation program via social media
▫ Performed software testing prior to private beta launch in December