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Rachel Wallace

Rachel Wallace

Account Coordinator

North Strategic

Toronto , Ontario

My approach is simple: helping people tell their stories with pow erful narratives through a cre ative lens. I see the dots and con nect them. I build relationships, solve problems and thrive on dy namic situations mired with com plexities. I am energized by col laborative work environments and impassioned when co...

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RSVP * Boutique Strategic Communications and Events

Principal & Co-Founder

RSVP provided in-depth and customized corporate and non-profit communication plans, strategic events and brand identity solutions. Lead a team of six staff at RSVP to deliver exceptional results by focusing on the client relationship, identifying strategic objectives and providing strong attention to detail.

Achievements: 

- achieved surpassed fundraising goal by 200 per cent at charity event
- managed, negotiated and accounted for project budgets of up to $85,000

- produced a set of five newsletters that reached a target audience of 700 industry professionals

- 100% growth of business through client referrals

Skills:

- Communications: crafted key messages, strategic plans, marketing plans, writing for web and print for industry publications and corporate reports

- Project management: implementing cost controls, resource management, event critical paths and function sheets, contract negotiation and volunteer management

- Design: branding identity, advertisements, online email newsletters, business stationary, event materials and websites

- Business Management: accounting, financial statements, event budgets and reconciliation, client acquisition and hiring
- Social Media: monitored trends, tracked message reach, content calendar and creation, engage with publics by managing client accounts

Career medium 05
Career

McMaster Univeristy

Honours Life Sciences

Humber College

Public Relations Post-Graduate Certificate, Public Relations