Texas Veterans Commission
Director, Communications and Veterans Outreach
July 2014 — Present
Director position created as responsibility and budget increased.
Develop strategic communications plan for the agency. Work closely with the Executive Office to ensure strategic plan aligns with agency mission and message.
Manage Public Information Officer and a team of six communications liaisons to ensure all agency programs, services, events and messages reach the general public as well as community partners and the Texas Legislature.
Oversee all internal and external communications for the agency, including press releases, biweekly email newsletters, public engagement, social media feeds, agency strategic plan, advertising and outreach campaigns.
Ensure brand voice is carried through all external and internal content including publications and interactions.
Analyze new social media channels as they become available to see if content delivery and audience would enhance the Texas Veterans Commission online profile. Work with communications liaisons to implement strategies for those channels that are determined to be a good fit.
Agency liaison for Communications Advisory Committee, a committee of community advocates who advise the Commission on communications issues for Veterans as well as the agency.
Agency liaison for Texas Coordinating Council for Veterans Services Communications and Veterans Outreach Workgroup. Contributed to and edited the First and Second Report.
Graduated from Governors Center for Management Development Senior Management Development program in July 2014.
Support all agency events including planning, attendance, logistics, advertising, media, budgeting, scheduling, site selection, coordinating transportation and parking, arranging for speakers or entertainers, arranging decor, event security, catering and emergency plans.
Chair of Veterans Portal Advisory Committee, which oversees the Veterans Portal on Texas.gov, a website that provides the citizens of Texas information about state programs for Veterans.