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Rachel Lee

Rachel Lee

Franchise Account Manager

FJ Benjamin

Franchise Account Manager at FJ Benjamin

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FJ Benjamin

Franchise Account Manager

With a rich heritage dating back to 1959, SGX-listed F J Benjamin Holdings Ltd is an industry leader in brand building and management, and development of retail and distribution networks for international luxury and lifestyle brands across Asia.

F J Benjamin exclusively retails and distributes brands such as Banana Republic, Catherine Deane, Céline, Gap, Givenchy, Goyard, Guess, La Senza, Raoul, and Sheridan across various territories. Its retail footprint includes Southeast Asia, Hong Kong and Australia. It distributes in-house labels Raoul and Catherine Deane through points of-sale across Europe, the United States and the Middle East.

Career medium 05
Career

FJ Benjamin

Senior International Brand Executive

Linda Farrow

Wholesale/Key Accounts Executive

Key Duties
• Managing all sales accounts for all my territories: Italy, Middle East, Asia, Russia, Central America and Eastern Europe, about 400 clients
• Developing and strengthening positive business relationships with existing clients such as Luisa Via Roma (Italy), Penelope (Italy), Beymen (Turkey), Pedder Group (Hong Kong)
• Driving revenue growth through researching and developing markets, strategic store distribution by brands/territory mapping, assessing the correct positioning of the brand
• Traveling for quarterly tradeshows and designer runway shows during Paris Fashion Week, visiting stores and clients to develop and maintain key business relationships, leading to orders being placed and new accounts secured
• Overseeing order processing and responsible for creation of all reports to analyse sales objectives, reporting all findings to the Sales Director
• Working closely with the Managing and Press Director, Logistics Manager, and Accounts team to ensure that operations run smoothly and according to critical path
• In charge of supervising new members of the team, ensuring they are fully briefed and became effective team members.
• Successfully assessed, developed and implemented new company policy, procedures and responsibilities

Career medium 05
Career
Career medium 02

Prada

Assistant Buyer (Mens RTW + Accessories)

Key Buying Duties
• Involved in range planning, selection and allocation of RTW, shoes and accessories
• Accounted for daily pulling of appropriate stock from warehouse to all stores
• Prepared weekly reports of all UK stores to monitor and evaluate
• Responsible for initiating and processing relevant actions i.e. stock reallocations, transfers, reorders, to achieve maximum sales
• Liaised with the retail management team to review, discuss and analyse objectives and target levels according to fluctuating customer needs
• Worked closely with visual merchandising team to plan and co-ordinate promotions
Achievements:
• Involved in coordinating major promotional activities
• Achieved sales objectives by appropriate and timely pull of stocks and reallocation of products to all stores
• Delivered and developed key fashion direction and comprehensive competitor reports within London to head office in Milan

Career

Prada

Press Intern

Press Duties/Administrative
• Prepared extensive reports for head offices in Milan promptly and efficiently
• Quick reallocation of sample returns from press and merchandising of showroom
• Assisted press manager and officers sending samples to the press and gifts to celebrities
• Scanned all media for press coverage
Achievements
• Enhanced spreadsheets and reports, facilitating communication and sample movements
• Improved filing system, transforming haphazard records into readily retrievable form

Career medium 01
Career
Career medium 04

Raffles Tailor

Tailoring Apprenticeship

• Intensive training with Asia’s leading Master Cutter, acquiring advanced handmade tailoring techniques
• Construction of master patterns
• Hands-on knowledge in sticking up toiles for fittings
• Hand-stitched suit jackets with fine sewing techniques

Career

London College of Fashion

Fashion Design & Technology, Menswear

University of the Arts London

Edexcel, Art and Design

Singapore Polytechnic

Commerce, Accountancy