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Rachel Gross

Rachel Gross

Independent Contractor

Associations, Inc.

Des Moines , Other

I graduated from Columbia College Chicago with a degree in Arts and Entertainment Management and have since gained six years of event planning experience with for-profit and non-profit companies. Most recently I was the Executive Director of a professional ballet company launching the first resident troupe of dancers in Des M...

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We are what we repeatedly do. Success then is not an act but a habit.
Interests

Event Planning, Travel, Entrepreneurship, Social Media, Public Relations, Natural Health and Fitness

Long term goals include: -Planning and promoting large scale events for stadiums or concert tours. -Creating a side business selling my artwork. -Educating business professionals on nutrition and natural health practices to optimize their performance. Additionally working to change food standards in the United States to shift away from...
Career medium 01

Associations, Inc.

Independent Contractor- Sales

•Independent advertising sales agent responsible for prospecting and selling print and online advertisements for seven publications across the Midwest. Securing multi insertion contracts with national and international companies.

•Additional duties include coordinating with media to ensure proper print deadlines along with creating a publication timeline for the American Institute of Architect's quarterly magazine.

Client Work: General Electric, Sherwin Williams, Pella Corporation, The Des Moines Symphony

Career

Ballet Des Moines

Executive Director

•Specifically hired as the first Executive Director and sole full-time employee to improve administrative function, raise an additional $300,000 in funding and to launch the first resident company of professional dancers in Des Moines, Iowa since 1997. Liaison between all Board of Directors, donors, media, vendors, and international staff.

•Planned and produced 35+ community outreach events, Board retreats and media appearances consisting of 20 to 2,500 people each year. Steered and executed three major professional ballet performances annually while overseeing a staff of 400 dancers, volunteers and staff.

•Used statistical data from ticket sales to execute print and online marketing strategies. Increased ticket sales by 10% and audience attendance by 20%.

•Wrote and managed the production of external marketing materials such as promo brochures, posters, ad copy, direct mail pieces, e-newsletters, website content and press releases. Composed proposals and scripts for high profile donor solicitations and calling campaigns.

•Created and submitted 20 local and national grants annually contributing to 50% of budget income. Designed a Giftworks database program to track donor communication and giving levels.

Sponsor Work: MidAmerican Energy, Kemin Industries, DuPont Pioneer, Principal Financial

Career medium 03
Career
Career medium 03

Blank Park Zoo

Event Coordinator

•Coordinated logistics for Zoo weddings, birthday parties, corporate events and festivals for groups of 50 to 5,000 people. Acted as the main point of supervision for assigned events and directed set-up and tear-down. Planned area layout for major summer festivals which spanned the entire zoo perimeter (25 acres).

•Integrated branding transition and created print materials for all events through Adobe and InDesign products.

Career

Chicago Tribune

Inbound Advertising Representative

•Inbound advertising sales rep for the Chicago Tribune and Sun Sentinel newspapers. Transitioned to serve as a copywriter and editor for legal, employment and general advertisements. Scheduled over 30 ads daily by answering multiple phone line systems and inputting ads through two separate entry databases.

Career medium 05
Career
Career medium 02

Chicago Human Rhythm Project

Event Planning Intern

•Produced a 200-person tap troupe for the McDonald’s 2008 Thanksgiving Day Parade featuring over 20 dance schools in the Chicago area dancing the same routine during the parade route and in a highlighted TV segment.

•Administrative duties included monitoring and updating donor databases and costume inventory.

Career

Metromix Chicago

Event Planning and Marketing Intern

•Chosen as the first intern for Metromix to represent the brand at over 20 city-wide festivals and concerts while brainstorming new areas of exposure. Planned and executed the first “New on the Scene” restaurant showcase still in existence today. Acted as a main point of contact and coordinator at the Lollapalooza after-party guest lounge.

•Placed weekly ROS ads through Tribune 365 for the Metromix Chicago website.

Client Work: Lollapalooza 2007, The Chicago Film Festival

Career medium 01
Career

Columbia College Chicago

Arts, Entertainment and Media Management

University of Iowa

Modern and Ballet Dance

Xavier High School