Head of Trade Marketing
November 2014 — Present
Rachel’s role at Fossil Group sees her responsible for the UK Trade Marketing strategy across the company’s brands which include Fossil, Skagen, Michael Kors, Emporio Armani and Marc Jacobs alongside Concessions concept, WSI, where a new holistic marketing strategy has been developed in the last six months.
At Fossil Group, Rachel heads up Trade Marketing for the UK - the umbrella for multiple divisions including Online, POS, SIS, Marketing Budgets, Graphics, CRM, Advertising & PR.
Rachel's largest impact project to date at Fossil Group was the 'Falling for Fall' press day, showcasing product in a new conceptual format Rachel pioneered at The Soho Hotel. The event gained in excess of a 1million reach on Social Channels on the day itself and received a plethora of wonderful feedback from all top tier titles.