Digital Marketing for National Vegetarian Week 2013
March 2013 — June 2013
My work for National Vegetarian Week 2013 involved Website Design, Social Media Marketing, Marketing Strategy and PR.
- Designed the finished website using Wordpress, created sidebar images, header and organised content on the site.
- Co-created marketing plan, objectives and strategy
Social Media Marketing
- Maintained and improved Twitter, Facebook and Pinterest engagement in what became a predominantly digital campaign.
- Increased Facebook Page likes, engagement and reach
- Increased Twitter followers and engagement with content
- Created a Facebook Comment Policy, Social Media Policy and Competition Terms and Conditions
- Managed an Ad Campaign on Facebook, specifically promoting posts.
- Created and managed two online competitions
- Created content for Twitter, Facebook and Website
- Collection of content from Social Media platforms and passed on to colleagues for website
-Distributed Press Release to Regional Newspapers
- Advised on PR and Communications Plan