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Rachel Cave

Rachel Cave

Cork, Ireland

Digital Marketing Consultant

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Dee's Wholefoods

Digital Marketing for National Vegetarian Week 2013

My work for National Vegetarian Week 2013 involved Website Design, Social Media Marketing, Marketing Strategy and PR.

Website Design
- Designed the finished website using Wordpress, created sidebar images, header and organised content on the site.

Marketing Strategy:
- Co-created marketing plan, objectives and strategy

Social Media Marketing
- Maintained and improved Twitter, Facebook and Pinterest engagement in what became a predominantly digital campaign.
- Increased Facebook Page likes, engagement and reach
- Increased Twitter followers and engagement with content
- Created a Facebook Comment Policy, Social Media Policy and Competition Terms and Conditions
- Managed an Ad Campaign on Facebook, specifically promoting posts.
- Created and managed two online competitions
- Created content for Twitter, Facebook and Website
- Collection of content from Social Media platforms and passed on to colleagues for website

PR
-Distributed Press Release to Regional Newspapers
- Advised on PR and Communications Plan

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Career
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Wexford Echo Newspapers ltd.

Reporter

Reporter in charge of North Wexford area: Responsible for producing editorial content primarily for the Gorey Echo, a weekly regional newspaper. My copy was also published in the New Ross, Enniscorthy and Wexford editions of the paper.

In my role as the Gorey reporter, I was responsible for meeting daily and weekly deadlines and providing a constant supply of copy worthy of the front page from both on and off diary sources.

I covered civil and criminal cases in District and Circuit Courts, Gorey Town Council meetings, local elections, breaking news, follow-ups, hard news, public hearings, press conferences, obituaries, trade disputes, protests and inquests, feature writing, amongst others.

Career

University College Cork

Certificate in Creative and Digital Marketing (NFQ Level 8)

Thomas Crosbie Holdings Ltd.

Higher Diploma in Journalism Practice, Communication, Journalism, and Related Programs

Goldsmiths College, U. of London

BA, English and American Literature