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Rachel Brown

Rachel Brown

E-Commerce Associate

Baccarat

E-Commerce Associate at Baccarat

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Baccarat

E-Commerce Associate

• Daily eCommerce business operations maintenance
• Develop and distribute email marketing campaigns for US and international sites
• Merchandise web product and categories based on seasonality and new product launches using the Demandware platform
• Daily transaction analysis to ensure fraud prevention and successful order processing to warehouse
• Plan, Build & Optimize new PPC Campaigns on Google and Bing
• Actively research, test, and analyze keywords, ad copy, and landing pages to drive conversions and increase ROI
• Audit and define areas of improvement on site for SEO
• Assist with setting up local partnerships and online media campaigns to drive site traffic and conversions
• Create, maintain and distribute sales analysis and reports to analyze site traffic, product performance and conversion patterns using Coremetrics and Google Analytics
• Ensure brand cohesiveness in web design, copy and social media content through effective communication with Paris headquarters
• Manage customer service team in relation to web transactions, site and product inquiries