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Rachael King

Rachael King

Communications Director

Various early-stage consumer startups

Los Angeles, CA

PR & marketing for startups. Co-host of The Shepod (shepod.com). Wine & whiskey. Loathes leggings as pants and bad tippers. I am not a glutton; I am an explorer of food.

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"I am not a glutton; I am an explorer of food." -- Erma Bombeck
Interests

Getting to know some ladies who want to take over the world (especially in the LA area, where I'm new).

DogVacay

Head of Communications

• Lead PR for DogVacay, developing and implementing brand-building ideas and initiatives designed to drive awareness among potential customers, hosts (care providers) and influencers
• Proactively identify innovative opportunities to create and execute comprehensive, high-impact PR programs including but not limited to local activation, consumer events, corporate communications and strategic partnerships
• Directly manage external partners to provide strategic direction and support for all programs, interviews and press engagements; to develop, edit and manage all internal and external communications materials including press releases, pitches, and press kits; and to ensure consistent, effective messaging, with a focus on maximizing brand awareness and new customers/hosts
• Leverage existing media contacts, especially within the business/tech community, and develop new relationships within consumer, business and blogger spheres to fuel steady drumbeat of DogVacay coverage
• Manage and maximize all inbound press requests and support corporate communication initiatives, including executive speaking engagements, executive and business awards, and all other business-building programs
• Work with Marketing, Customer Service and Product teams to recommend and support compelling features that will increase engagement and differentiation of the DogVacay experience
• Work closely with the Social Media Manager to ensure consistent messaging, support issue resolution as needed and maintain social media influencer relationships

Career medium 01
Career
Career medium 05

Sidecar

Communications Manager & Head of Social

• Develop and implement a quarterly strategic and innovative communications plan and KPIs to enable Sidecar to achieve its awareness, acquisition and market positioning goals
• As a Communications team of two, successfully achieved the first and second highest drivers of market mindshare for the company (social word of mouth and PR, respectively)
• Identify and execute creative and distinct positioning opportunities/collaborations with strategic partners
• Cultivate relationships with media and key influencers to help communicate Sidecar's unique messaging
• Manage all social channels and develop content strategy, publish content, drive engagement and report on performance
• Maximize media exposure through creative and compelling PR and social media campaigns
• Manage inbound press requests and proactively monitor social and digital media for mentions
• Manage Sidecar agency, prioritize agency activities and budget to desired results
• Spearhead online influencer campaigns including blogger communications, programs and events
• Define Sidecar’s brand attributes in social, ensuring consistency across all channels
• Build, maintain and execute on an editorial strategy for company blog and emails

Career

Sidecar

National Social Media Manager

• Develop and implement a quarterly strategic and innovative communications plan and KPIs to enable Sidecar to achieve its awareness, acquisition and market positioning goals
• As a Communications team of two, successfully achieved the first and second highest drivers of market mindshare for the company (social word of mouth and PR, respectively)
• Identify and execute creative and distinct positioning opportunities/collaborations with strategic partners
• Cultivate relationships with media and key influencers to help communicate Sidecar's unique messaging
• Manage all social channels and develop content strategy, publish content, drive engagement and report on performance
• Maximize media exposure through creative and compelling PR and social media campaigns
• Manage inbound press requests and proactively monitor social and digital media for mentions
• Manage Sidecar agency, prioritize agency activities and budget to desired results
• Spearhead online influencer campaigns including blogger communications, programs and events
• Define Sidecar’s brand attributes in social, ensuring consistency across all channels
• Build, maintain and execute on an editorial strategy for company blog and emails

Career medium 05
Career
Career medium 03

Adobe

Sr. Community Manager

• Part of a global team of Community Managers who devise and implement social media marketing and communications strategies for Fortune 500/100 brands
• Created, scheduled and published content for Fortune 500/100 companies across social networks
• Used the Adobe Social management tool to schedule, publish, track, moderate and create applications for Fortune 500/100 pages and communities
• Leveraged data-driven strategic analysis to drive engagement, fans and brand awareness for clients
• Deployed to-the-minute information on industry news, trends and changed to clients to keep them aware of social best practices, strategy and implementation

Career

iostudio

Social Media Account Executive

• Worked with a large government client and managed 54 segments of its regional level marketing staff to develop, teach and enact effective social media programs for each segment
• Coordinated content sharing among distributed client network of regional social media sites
• Developed social media marketing strategies for clients in accordance with the client’s objectives and budgets
• Generated social media reports to demonstrate ROI and identify insights that can guide content programming, media or creative work
• Provided formal training on the use of social media products to clients
• Trained and educated clients on new trends, innovations and practices in social media and online marketing
• Contributed to the agency’s professional blog, Facebook and Twitter on social media and digital innovations

Career medium 02
Career
Career medium 06

Social Media Club, DC

President

(Formerly Social Media Club DC)

• Oversaw all of the growing SMC-DC leadership team
• Acted as liaison to Social Media Club National
• Coordinated the DC Social Media Club chapter efforts to ensure success and quality of panels, speakers, and networking events

Career

20 Something Bloggers

Events Administrator

• Planned, executed, and promoted events for online community with 18,000 members
• Coordinated with venues, vendors and sponsors to ensure event success

Career medium 01

DC Blogs

Contributing Editor

• Composed a weekly roundup reporting on topics raised by local bloggers.
• Co-managed @DCBlogs twitter to call attention to happenings in the DC blogging community.

Career

The Nature Conservancy

Social Media Volunteer

• Worked with the Nature Conservancy's Social Media team to extend their presence on Foursquare
• Helped launch new campaigns like Green Gift Monday (11/29/10), which garnered 65 partners, including Mashable, TreeHugger, Amazon, and Timberland: http://blog.nature.org/green-gift-monday/

Career medium 01
Career
Career medium 01

International Monetary Fund

Administrative Assistant in Legal Department

• Supported seven IMF lawyers, including Assistant to the General Counsel and Senior Counselors
• Prepared official policy recommendation documents for presentation to management
• Learned, utilized, and instructed IMF attorneys in multiple software programs unique to the Fund

Career

MTV Networks

Twitter Jockey Contestant

• Hand-picked by MTV based on www.livitluvit.com and @LivitLuvit Twitter to be one of 20 contestants nationwide.
• Competed over a period of two weeks in challenges involving the following tasks:
1. Doubled Twitter followers (from 2000 to over 4000).
2. Attracted celebrity endorsement of candidacy (cast members from Community, Modern Family, Parks & Rec).
3. Promoted DC Metro area band using traditional and new media, including exposure on Nightlife PR, On Tap Magazine, NBCWashington.com, as well as increased fans/followers on Facebook and Twitter.

Career medium 02
Career
Career medium 02

Newmark Knight Frank

Administrative Assistant at global real estate service firm

• Supported six commercial real estate brokers, including two firm Principals
• Conducted property tours and coordinated meetings for agency presentations
• Developed marketing packets, flyers and electronic materials
• Created and delivered promotional and client appreciation campaigns

Career

Business Leader Media

Event/Circulation Manager

• Independently coordinated and executed business networking events for up to several hundred attendees.
• Responsible for obtaining a notable speaker and sponsorship for each event.
• Successfully increased attendance at business networking events.

Career medium 03
Career

University of North Carolina at Chapel Hill

BA, International Politics, Psychology