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Rachael Genson

Rachael Genson

Account Executive

INK: PR + Brand + Social

Austin, TX

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Bazaarvoice

North American PR Manager

Citygram Magazine

Contributing Writer

Pen regular articles for local iPad magazine Citygram.

INK: PR + Brand + Social

Senior Account Executive

Senior Account Executive: May 2014-Present
Account Executive: February 2013-May 2014
Assistant Account Executive: February 2012-February 2013
Account Coordinator: June 2011-February 2012
Intern: January 2011-June 2011

-Managed two B2B client accounts
-Established client thought leadership through development of written content (blog posts, magazine articles, press releases, etc.)
-Led daily social media content execution and planning for multiple client accounts
-Secured client coverage through media and analyst relations
-Co-coordinated INK's internship program and oversee multiple interns each semester

Career medium 04
Career

Social Media Club

Contributing Writer

Author monthly though leadership articles on topics related to social media and professional tools

Austin Lifestyle Magazine

Contributing Writer

-Conduct interviews with local Austin merchants and influencers
-Author multiple stories for bi-monthly magazine

Career medium 05

Texas Tower PR

Account Executive

-Work on integrated public relations campaigns for the Texas Exes
-Raised awareness of Texas Fans Make Us Proud campaign
-Increased traffic to Texas Fans Make Us Proud Facebook
page/YouTube Channel
-Oversee Candlelight Ranch Account and TAP Account

Career

Hahn, Texas

Public Relations Intern

-Compile extensive media lists for broadcasting, print publications, and government employees
-Conduct research for client stakeholder outreach and for new business acquisition
-Assist in compilation and preparation of all aspects of press kits

Career medium 03
Career
Career medium 02

The University of Texas Media Relations

Student Assistant

-Headed duplication of game materials and assisted distribution of pre- and post-game notes, stats, and interviews during the first and second rounds of the NCAA Women's Basketball Finals
-Improved historical record keeping-keeping within the office though news clippings, organization of game materials and statistics
-Served as liaison between media and the university during all athletic events
-Conducted post game interviews with student-athletes and wrote feature stories for TexasSports.com

Career

The University of Texas at Austin

Bachelor of Science, Public Relations