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Rachael Blackburn

Rachael Blackburn

Product Marketing Manager

VMware

Ogden, UT

Experienced Product Marketing Manager with a demonstrated history of working in the marketing and advertising industry. Skilled in Product Marketing, Partner Management, Software, Go-to-market Strategy, and Program Management. Strong marketing professional. MBA, Westminster College.

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VMware

Senior Technical Account Manager_Marketplace Onboarding vCloud Air ISV Team

Scale vCloud Air ISV program by recruiting and on boarding strategic partners. Position program benefits to prospective partners. Engage and align with partners through GTM, VMware Ready Certification, branding and enablement. vCloud Air / TAP/ VMware Ready project management.

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Career

MarketStar

VMware Team

MarketStar

VMware Team

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VMware

Senior Inside Partner Marketing Manager

Strategically manage and support top tier VMware Solution Providers to create and execute joint integrated marketing plans. Prescribe relevant marketing activities and manage Market Development Funding to expand the virtualization market.Oversee lead generation activities and collect direct ROI from both East and National Solution Providers. Align with Partner Business Managers (PBM), Channel, and Field Reps for planning and executing partner plans.Provide relevant collateral and marketing materials for partner events. Promote VMware branded campaigns and marketing solutions for partners to implement in their quarterly marketing plans. Lead biweekly marketing meetings with partners and PBMs to discuss planned activities and collect ROI on past events.

Career

VMware

EOEM Alliance Team Coordinator

Main point of contact between partners and internal VMware teams. Worked to coordinate with partners on all legal, pricing, and ordering matters.Managed all contracts, royalty reporting, on boarding, and operations for over 60 EOEM partners. Documented and tracked all agreements, price lists, and other documentation relevant to partners. Created prospective partner research reports for the sales field to review for prospecting.Send out questionnaires to prospective partners and set up calls with sales and technical teams to help on board partners.Coordinated with internal service and support teams to make sure partners are properly on boarded. Communicated and followed up with partners via phone and email regarding quarterly royalty reports.
• Generate and analyze reports that indicate how received royalties compare to forecast revenue.Created spreadsheets that showcased the average time from on boarding to collecting revenue.Generated and maintain partner specific price lists and order forms. On board and trained new partners on the ordering and royalty reporting processes.

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Career
Career medium 06

NetApp

Opportunity Registration Specialist for CDW

Account management for Computer Distribution Warehouse (CDW), NetApp’s Largest Partner.Worked to win discounted pricing for CDW by researching and assigning sales representatives to sales opportunities.Reported to CDW and the distribution teams on service level agreements (SLA), while maintaining a 95% or higher achievement rate on goals. Followed up on leads with the CDW team. Processed and received approvals for price variance requests.
Conducted detailed daily reports for sales and distribution teams on all sales opportunities.

Career

Westminster College

MBA

I loved every minute of my MBA experience, from group work to collaborating with professors on my entrepreneurial business plan, to learning about business in emerging markets and my trip to South Africa. Thinking about getting an MBA ask me about my experience and why this is the best decision I have made yet for my career and personal advancement.

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Education