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R.Denise Russell

R.Denise Russell

Publicity Strategist+ Digital Content Creator+ Sponsorship Specialist

Freelance Publicist

Greater New York City Area

Hello, and thank you for stopping by! My name is Ray, and I'm a freelance publicity strategist specializing in fashion, beauty, tech, lifestyle and event planning. Essentially, I help companies launch new products, build on/offline presence, solidify branding opportunities and achieve their sales goals with effective pub...

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Freelance Publicist

Publicity Strategist+ Digital Content Creator+ Sponsorship Specialist

Evaluate and identify emerging social media tools for campaign adoption; manage social media
metrics, tracking growth and topic trends.
Familiar with social media metrics such as iconosquare, and keyhold.
Proven track record of garnering top tier coverage in print, broadcast TV and online mediums.
Identify and build relationships with prominent influencers and thought leaders in their space.
Build and maintain strong relationships with press & bloggers.
Sets the PR and social media strategy to support influencer partnerships and seeding initiatives—for various clients.
Create and execute strategic communications plans including effective pitches for consumer, trade, electronic, print online/blogger media.
Compose and edit press materials as well as procure images for projects.
Develop and write all press materials, weekly recaps, and monthly highlights.
Manage day-to-day relationships with press including maintaining press contacts, responding to requests, and pitching story concepts.
Identify and develop event sponsorship opportunities for client events.
Create custom ideas for each client based on their unique ROI goals.
Ensures sponsorship agreements and recognition are correctly implemented.
Meet and exceeded profit targets.
Act as press liaison and spokesman meet and greet press.
Conduct SEO and AdWords research
Utilize specialized tools to monitor PR opportunities for clients