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Purity Njiru

Purity Njiru

Business Development Executive

GeoPoll

Kenya, ke

I am a dynamic and highly motivated sales individual with a solid track record of outstanding performance in increasing sales and retaining customer patronage. I have a strong knowledge of Key Performance Indicator Tracking (KPI) Surveys , media consumption research and optimization of media spend through GRPs and Reach.

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GeoPoll

Business Development Executive

GeoPoll is a mobile surveying platform with a sample database of over 300 million users that provide faster and more representative data in emerging markets, than ever before. GeoPoll delivers data from targeted audiences within 3 working days. By harnessing the growing power of mobile phone, GeoPoll can reach those in remote areas and conflict zones, and our results are consistent with those from more expensive and time consuming methods.

GeoPoll’s KPI Tracking service allows companies to track public perception of their brand and key performance indicators on a daily basis. This service is the first of its kind in emerging markets and provides valuable local knowledge on awareness and reputation of brands, and how these measures are impacted by ad campaigns, media coverage, and public relations efforts.

GeoPoll’s Media Measurement Service [currently available in Nigeria, Rwanda, Ethiopia, Ghana, Tanzania, Uganda and Kenya] provides unprecedented real-time data on TV and Radio ratings, audience share, and audience size. This data includes when and what individuals listened to and watched, with results delivered overnight.