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This = a founding team.

This = a product or service.

This….typically is someone looking for a door to funding or business or media or some other opportunity being quickly swung open.

This is not how it works (yeah, this is why I wrote Build Your Dream Network, write a newsletter and keep blogging on this very subject).

Trust is what causes other people open new doors. Knowledge of who you are (or what your product or service actually does) based on experience, continued and ongoing interactions is the basis of trust. Showing up once in a while or occasionally in an Instagram feed doesn’t quite make the trust grade when it comes to putting reputation on the line. “But! it will take so long to build trust” I can hear you screaming....

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