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Uber's Bozoma Saint John Shuts Down Corporate Sexism In One Perfect Tweet

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Remember that whole Uber fiasco that erupted after a blog post emerged from a previous employee alleging of sexism and sexual harassment in the workplace? Not only did it result in the resignation of its former CEO Travis Kalanick, but also the smart and logical hiring of several female executives.

To be blunt, it's probably the best decision they've made in years. And this past weekend's "mishap" - or should I say, blatant sexist promotion - is proof.

On Saturday, September 16, UberEATS rolled out what they deemed to be a harmless promotion on Wife Appreciation Day in Bangalore, India.

"Dear Husbands, a gentle reminder - Today is Wife Appreciation Day!" the promotion reads. "Order on uberEATS and let your wife take a day off from the kitchen. Use promo code 'nocookingday..."



Twitter user Hemanth.HM also known as @GNUmanth took notice and complained. "Sorry @uber but why do you think that only the 'wife' needs to be at the kitchen!" he wrote.

"How's that 'changing our ingrained culture of sexism' thing going?" another Twitter user directed at Uber.

"As a man who's been cooking & doing kitchen duty for over 45 years, I find this sensibility so offensive," wrote another.

And the criticism didn't stop there. One Twitter user even went so far as to tag Uber's new CEO Dara Khosrowshahi @dkhos and Uber's new Chief Brand Officer, Bozoma Saint John @badassboz. (Um, doesn't that username alone tell you what you're in for?!)

Hours later, Uber finally issued an apology via their social media account.



But it was really Saint John's response that came just moments after Uber's that prompted majority of the responses, and positive ones.

Leave it up to a badass Black woman to say what needs to be said and to get done what needs to get done.




To say the least, it looks like the female-led leadership is already changing tides, if not only the support and trust in their consumers.

Side note: Check out Levo's Office Hours interview with Bozoma Saint John.

(Image via Filmagic/Getty)


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