Most of us probably share quite a bit on social media, but like to keep some sense of privacy even on sites like Facebook. After all, we all know how weird it is to get a friend request from someone we don't recognize. Well, a new app is taking the unsolicited friend request one step farther: It uses facial recognition software to let people find strangers' Facebook pages.
It's called Facezam, and it was developed by a British entrepreneur named Jack Kenyon. Kenyon is calling it "the end of our anonymous societies" and told The Telegraph that, "Users will be able to identify anyone within a matter of seconds, which means privacy will no longer exist in public society."
Here's how it works: Using Facezam, users can take a photo of anyone on the street and the app will scan billions of Facebook profiles looking for a match. According to the app, it takes less than ten seconds to identify most people's pages and has around seventy percent accuracy.
Where do you even start with something like this? Not only is it mega creepy (taking pictures of total strangers without their permission always is), but it's also really dangerous. Depending on privacy settings, someone could learn a lot from a quick profile scan -- and depending on why they want to know who you are, that could put you in real danger.
So far, Facebook is fighting it due to possible violations of terms (we would hope so!) but Facezam is working just as hard to make sure their app is available to the public. Time to take a second look at your privacy settings, just to be safe!