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This is Why Create and Cultivate Partnered With a Car Brand to Celebrate Powerful Women

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Though actress Mandy Moore drew a lot of attention when she stepped out in Los Angeles to celebrate the launch of the second Create & Cultivate 100 List which honorees100 progressive women there was another very important star there that stole some of the attention from the This is Us star. The career platform and conference series partnered with Chevrolet at this event honoring women who are breaking boundaries in entertainment, beauty, fashion, STEM, philanthropy, wellness, content creation, food, entrepreneurship and music. And one of those honorees was Vice President of Global Electric Vehicle Programs Pamela Fletcher (pictured below.)

Chevrolet is a global brand that celebrates and empowers female thought-leaders, exemplified by GM’s top-ranking executives including CEO Mary Barra and Fletcher who was the brains behind the launch of the Chevrolet Bolt EV and is trying to help steer (no pun intended) to a zero emissions world. She told C&C for young women considering a career in STEM, "When I look at my career and friends’ careers that are in STEM fields, most have found them very rewarding. If STEM is for you, then pursue it with everything you’ve got. If it’s not, that’s OK too. Just don’t rule STEM out upfront."

“I was excited to work with Chevrolet, not only because it’s a world class brand, but because General Motors has been remarkably proactive when it comes to the advancement of women in the workplace. So many of their top-ranking execs are these amazing female power players. GM was also one of the first major industrial companies to achieve gender parity on its board of directors," said C&C founder Jaclyn Johnson.

The car game is changing for women. With more women being the breadwinners in households and making the majority of the spending decisions, this also includes cars of course. According to Par Excellence Magazine, women are buying 63% of all new vehicles, and 53% of used cars. They influence 85% of all car purchases and spend more than $80 billion annually on buying cars alone. This is why automotive companies being led by women are absolutely essential as according to Forbes 74% of women say that they feel misunderstood by car marketers. "STEM is an important space that we want to make sure is populated by women and promoted to girls. Pamela and Chevrolet are leading by example which is what the Create & Cultivate 100 list is all about," Johnson said.

Nominees in other categories included actress and filmmaker Zoe Lister Jones and actress Yvonne Orji, comedian Lilly Singh, author and blogger Garance Doré, author Rupi Kaur, Black Girls Code Founder Kimberly Bryant, Celebrity hairstylist Jen Atkin, Co-Founder and CEO of STEM Board Aisha Bowe, Drybar founder Alli Webb, Philanthropist Monique Coleman and Moore. Oh and someone named Kim Kardashian.

Moore is a big supporter of Create & Cultivate and was honored in the Create & Cultivate 100 List last year and was also a keynote speaker for their Seattle conference which took place in September. “I’m just psyched to be here tonight to support the women on the list this year from all different walks of life and aspects of business and beauty and technology — it covers such a diverse group of women, we’re not just talking about the entertainment industry," said Moore. "There is something so symbiotic about this community that I really felt was so palpable up in Seattle, and I feel now more than ever."

Photo Credit: Getty Images for Create & Cultivate


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