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The Brief: Naturally Justin Trudeau Has the Best Answer For Why More Women Should Run Companies

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Oh Justin

Watch out Justin Timberlake. There is a new JT in town and he may be even cooler than you (though we haven't seen his dance moves yet so for now, you're OK.) Leave it to Justin Trudeau, the Prime Minister of Canada, to say something so simple, but so brilliant at the same time. At the Women in the World Summit in New York on Thursday he talked about why more women need to be in positions of power. "It isn’t just the nice thing to do, it’s the smartest possible thing thing to do. We can’t just talk about how women need to be empowered without talking to the people who unfairly still have more power: the men." He added: "The men have to be part of the solution." But this doesn't mean he just wants women to be promoted for the sake of being promoted. He wants them to reach these high levels because it is just good business. New research and an analysis published by venture capital firm, First Round Capital, showed that companies with at least one female founder have a higher ROI.

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Pop To It

There's pop-up shops, restaurants, workout studios and pretty much everything else under the sun so it was only a matter of time before pop-up hotels came along. And for nomadic millennials that value the experience more than the accommodations, a pop-up hotel (which is more like a fancy tent usually, like this one awesome one from Collective Retreats) sounds pretty good. And yes, the tents have WiFi. “Just like how over the course of the last 20 years, design hotels reinvigorated and advanced the hotel industry, I believe that in the next 15 to 20 years, experiential hotels will do the same,” Peter Mack, founder and CEO of Collective Retreats told Fast Company. The company has retreats in Montana, the vineyards of Sonoma, and the ranch lands of Colorado and will be opening more this year. And what is especially cool about popup hotels is that they are usually where other hotels aren't able to build. It would definitely be a very unique (and Instagrammable) experience.

Yes Way Rosé

Well it may not quite feel like spring yet, but that doesn't mean you can't start drinking like it is. And it just got even easier to drink the official drink of warmer weather. Now they have forty ounce bottles of rosé because the world is wonderful. Produced by an organic winemaker in the Loire Valley, we actually haven't tasted it yet, but we have a feeling it will be a hit because it's a rosé forty! So far it is only at select liquor stores in New York City for $16 but it is also available in Pennsylvania, New Jersey, California, and Colorado. Only 1200 cases were made so this could get as rough as the great rosé shortage in the summer of 2014. That was tough. People had to drink light beer at summer heathens.

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