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The Brief: Millennials Are Obsessed With Eating at These Kinds of Restaurants

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Mat Leave Problems

Well this is not great news. It turns out that even if you don't take maternity leave, your coworkers will still judge you negatively. But on the (not really) plus side, they will also judge you negatively if you take it. Basically if you are working and having a baby, no one is happy according to new research in the Journal of Experimental Social Psychology. The study interviewed 200 working men and women in the U.S. and U.K and found that women are looked at unfavorably no matter what their mat leave plans are. Study co-author Madeline Heilman, professor of psychology at New York University, said "The sad truth is, women are really between a rock and a hard place when making this decision...It seems unlikely that working mothers will escape this dilemma any time soon.” Ugh.

Chain, Chain, Chain

For a generation that is obsessed with unique experiences, it is quite surprising that at the end of the day all millennials want to do is go to a restaurant that has copies all over the country. We're talking about chains of course. The latest EquiTrend Report from Harris Poll found that millennials rank restaurant chains higher than older generations. Some of the most popular ones included Five Guys, Chick-fil-A, Cheesecake Factory, Starbucks (I mean, obvi), Ben & Jerry's and Papa John's. Somehow Moe's Southwest Grill won over Chipotle, which is an atrocity but whatever. So why the appeal? Well, these restaurants don't change up their menus very often so you can always have your regular order, millennials tend to not love cooking and we like to be in familiar situations. After all, I can be in a completely different city where I don't know anybody, but I know I can go to Starbucks and get my drink. It's like what Cady said about math in Mean Girls. It's the same everywhere and it's wonderful. Plus, all these brands have strong social media game. And at the end of the day, isn't that all a millennial really wants? A burrito bowl and some Instagram pics of food.

Put a Monogram On It!

Feeling sluggish during your workout? It's probably because your workout clothes don't have monograms on them. Yup, an actual study found that when you put your initials AKA a little personal flare, your performance will improve. And no, Lilly Pulitzer did not write this study. “Even though participants did not expect any benefit, they threw customized darts more accurately, they came up with more anagrams using a customized pen, and they played a beer-coaster flipping game better with customized coasters. Across the studies, customization boosted performance by 25 percent.” And luckily we now live in a day and age where you can literally monogram everything, even things that absolutely shouldn't be monogrammed. Every preppy villain from an 80s movie would be so thrilled to hear this news. Now if you'll excuse me, I'm going to get my soda can monogrammed.

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