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The 5 Commandments of Self-Promotion

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When I was in a marketing role at a Fortune-100 Company, I had a mid-year review that started like this. My supervisor looked down at my written self-assessment and uncomfortably said, “Most of the people who report to me struggle with making their work sound important, worthy of praise and even award-winning.”

Long pause.

“You don’t have that problem.”

He may have meant this feedback as a way to keep my ego in check—a plea for me to tone it down a notch, but I remember smiling and thinking, “I nailed this.” For the rest of our meeting, I provided rationale for my assessment with data from my projects and indeed won him over. That year was the first in my tenure at the company where I went on to receive the highest year-end rating and an...

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