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TD Ameritrade Goes Robo With Launch of Essential Portfolios

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TD Ameritrade is the latest online broker to enter the robo-advisor market, announcing Tuesday a soft launch of its new digital advisory service, Essential Portfolios.

The service will match clients with portfolios based on their goals and risk tolerance. It will launch officially early next year, but it’s available now to new accounts. As with other robo-advisors, the portfolios will be built out of low-cost exchange traded funds that are monitored and rebalanced automatically. TD Ameritrade says it expects to add tax-loss harvesting in the coming months.

Essential Portfolios has a minimum investment requirement of $5,000 and charges a management fee of 0.3%. Both fall in line with the online advisor offerings from other online brokers....

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