Well trying to condense your prolific thoughts into 140 characters is a stress you no longer have to worry about. After testing in some markets, Twitter will now allow everyone in the world to create 280-character tweets.
The idea behind the expansion was to allow users to feel less constrained — 140 characters can be challenging when you're giving comprehensive news updates or just making a really funny joke. “More space makes it easier for people to fit thoughts in a tweet, so they could say what they want to say, and send Tweets faster than before,” the company said in a blog post.
Interestingly, though, people seem to be having trouble using the extra space. Only 5% of tweets during the test period exceeded 140 characters and just 2% went above 190 characters. However, for Tweets sent in languages including Japanese, Korean and Chinese double the amount of information was able to be expressed in a longer Tweet.
However, on a communication platform that was built on the fact that it was all about brevity, this seems like a somewhat controversial move. But Twitter, which has 330 million monthly users, claims that these longer Tweets are seeing an increase in likes, retweets and @mentions, followers, and our leading to longer duration spent on the site.