You’ve put in your time as an assistant, coordinator, or junior-level team member—and it’s time to move it on up. (Woo!) When you’re ready to take on a more senior role, you’ll need to craft your non-administrative duties into proof that you’re able to handle more responsibility. Follow our guide below on personal branding for managers.
1. Revisit the elevator pitch on your Profile Card.
As with any profile or resume, it’s important to keep everything up to date. The same goes for your elevator pitch. Take another look: Does it reflect your desire to push forward? Does it indicate that you’re a leader, that you’ve managed a few projects, that you’re eager to tackle more? It may only need a few tweaks (maybe “My mission is…” becomes “I’m a proven leader in my mission to…” or perhaps you’re now ready to include info on a project that perfectly illustrates how you’re achieving your purpose) but it will be worth it.
2. Show how you demonstrated leadership via a Career Card.
Identify instances when you’ve owned a work project and proven how you can lead and manage. This can include everything from supervising interns to introducing an initiative that solved a problem for your organization. Explain the challenges and how you helped overcome them, and be as specific as possible. If you can quantify the outcome, even better.
[Related: The Ultimate Guide to Personal Branding]
What it looks like in action:
In May 2014, our staff of 12 doubled in size. The growth was unanticipated—and our on-boarding process for new employees fell behind. To get them up to speed, I created our first “New Employee Handbook,” which helped new staffers know the lay of the land as well as established processes. This increased efficiency and led to the introduction of monthly meetings for new members, with myself leading the training.
3. Include any professional development highlights.
Have you received any new industry-specific certifications or completed any relevant grad school classes? Use an Education Card to detail what you learned and how they’re important to your purpose. Finished any leadership development coursework or internal training, or joined an industry or trade association? Use a Snapshot Card to focus on why you became part of the group and what you’re hoping to achieve.
5. Use a Snapshot Card to spotlight awards or recognition.
If you’ve been rewarded in some way—be it an award for excellence, a nomination for a leadership program, or even a letter from a client that raves about the work you did—share it here. Explain what you received and why, and don’t be afraid to gush (you know, appropriately). Show your value—and that others are recognizing how you’re making an impact.
5. Indicate volunteer roles with a Snapshot Card.
Detailing your work with volunteer or community organizations shows not only that you’re actively making an impact outside of just your work role, but that you’re a leader everywhere you go. Emphasize any projects you’ve managed, any challenges you faced, how you benefited the group, and why it’s important to your purpose.
Photo: Sam Teich / Levo