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The Freelancer’s Guide to Building a Personal Brand on Levo

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You’ve had enough of cubicle land, so you struck out on your own (you daring thing!). That means your self-employed self often works for more than one company—and your profile needs to reflect that. Prove that you’re adaptable and can meet the needs of any client using our guide on personal branding for freelancers.

1. Give an overview of your mission and services using a Career Card.

Give a clear indicator of your role and purpose as a freelancer, how long you’ve been at it, a brief description of the services you provide, and a summary of clients you’ve worked with. This isn’t the place to go into individual projects for clients (see #2)—simply demonstrate that you attract and produce work for more than one company.

[Related: 51 Tools Every Freelancer Needs]

2. Use additional Career Cards to demonstrate client highlights.

This is where you should offer a more in-depth look into some of your favorite jobs. Show three to five projects you loved and explain why—whether it’s because it demonstrates what you do best, it produced fantastic results, you enjoyed collaborating with this client, or it simply aligned with your personal mission.

[Related: The Ultimate Guide to Personal Branding]

3. Show off your portfolio with Snapshot and Video Cards.

This is an especially smart feature if you’re in a creative field—but it doesn’t have to be limited to just designers and photographers! Yes, visual work looks great in these modules, but think beyond the art: writers can show published articles; programmers can talk about favorite projects; event planners can use photos of star-studded parties. Just be sure to explain what you’re displaying, what you achieved, and how it supports the impact you want to make.

4. Spotlight awards or client testimonials with a Snapshot Card.

Potential clients look to evidence like awards received or feedback from other clients when they’re considering hiring a freelancer. Want to show an award? Give the title, the year, and any relevant info, such as the outcome of this winning project. If you use a testimonial, get your client’s approval, attribute the quote to them, then explain the work and the results, if applicable. And don’t forget: when it comes to awards or testimonials, the more, the merrier!

What it looks like in action:

“Jane was the perfect choice for our project. Collaborative and creative, she offered solutions we would have never thought of on our own. I can’t recommend services her enough. We will definitely be working together in the future!” – Client X, after our website rebranding project, which resulted in an 145% increase in traffic and recognition in three national publications

5. Use a Snapshot Card to attract your ideal clients.

Freelancing works best for you (and your clients) when you’re working with the right people from the get-go. Use this card to define and state precisely who you want to work with and the impact you’d like to make together. Follow up with a call to action: tell them the best way to contact you so you can get started!

For more on personal branding, read:
The College Grad’s Guide to Personal Branding
The Young Manager’s Guide to Building a Personal Brand on Levo

Photo: Sam Teich / Levo

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