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Office Hours Recap: Learning to Run “Me, Inc.” with Martin Yate of Knock ‘Em Dead

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Martin Yate is the author of Knock ‘Em Dead – The Ultimate Job Search Guide and has been in career management for thirty-five years. He has dedicated his life to learning what it takes to achieve one’s career goals and has spent the last twenty-five years coaching headhunters, corporate recruiters, job seekers, hiring managers, resume writers and career coaches on the international lecture circuit. Martin stopped by Levo League’s Office Hours last Thursday to share his advice on the importance of career management and how to deal with job seeking issues.

What You Need to Know to Start Managing Your Career in 15 Minutes

Young professionals are entering a much more exciting and frightening world today because of advances in technology over the last few decades. With more opportunity for success than ever before, there are a few critical skills you must learn in order to adapt to the constant changes.

Think of yourself as a financial entity, Me Inc. You are the only person who cares about your success and you must learn how to survive and prosper. Here is a breakdown of what you need to have as a small corporation: Me, Inc. Its divisions:

Product Development Department: As a potential employee, you should know what skills your potential employer is looking for and know what skills you need to develop to stay current.

Strategic Planning Department: Know what you want to be doing in 3-5 years from now. Think about the future and create plans to work towards your dreams.

Finance Department: This can be tough but figure out what you can afford to spend and stick to it. Invest in the future, not in today, of where you want to be.

Marketing and Sales Department: These activities are what position and brand yourself in the industry. Make yourself visible to title levels above you.

Pay attention to career management over the long term and learn about job change. You should know how to build a successful resume, get job interviews and turn them into offers and make career changes for your own best interest. Stay committed to peers and friends. Get to know you associates and be known in your professional community. These people will help you navigate career changes. And finally, you must always pursue your dreams. Dreams will change throughout your career but pursuing them will put the “juice into your life.”

Highlights from the Q&A with Martin

Q: Breaking it down to tangible next steps, what should the daily schedule of a job seeker look like?

A: Don’t just do the obvious! Spend time twice a day, every day doing the following: look at job posts online, look for sites with jobs for people like you and get out your resume, network and build networks relevant to your career goals and spend time doing direct research.

Q: I’ve been told that I should pitch my dream job to my dream company, how do I start?

A: If you are at the beginning of your job search, DON’T PITCH IT NOW! A show doesn’t open on Broadway. No, first it opens in Connecticut. With less experience you will have less success, so get experience first.

Q: Education vs. experience, do you think one is more important than the other?

A: It’s Murphy’s Law. Both are important. Think of yourself as a problem solver and it should overcome problems you have in getting jobs. Convince your potential employer that your willingness to tackle problems make you the right hiring choice.

Q: What is your advice for the generational conflicts in the office environment?

A: They’re old farts, they won’t be there long! You will meet people you don’t like, and who don’t like you. There is always inner and outer circle and you must learn how to get inside the inner circle and create alliances.

Q: What are your thoughts on “cultural fit” for jobs? Ex. Myers Briggs.

A: This is important; all departments have cultural natures dictated by the leaders. When you a company you should learn the culture. Ideally you should know the culture beforehand.

See Martin Yate’s full Office Hours segment here.


Resumes Interviewing #Foot In The Door #Skills
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Join the conversation:


I love Martin's concept of Me Inc. It is so important to constantly be an advocate for yourself as you grow and develop throughout your career - whether you are changing careers or not.

Rachel Rosen
Rachel Rosen

Great article Kara! I unfortunately missed the live office hours, but this recap was very helpful! For me, I think the biggest challenge is planning for the future and knowing what I want to be doing in 3-5 years.


YES thinking about yourself as Me Inc was huge. I also really like the idea of thinking of yourself as someone with transferable skills and who is a problem solver - this is great, solid, job search and career management advice.

Stephanie Newman
Stephanie Newman

Yes, I love this way of thinking of yourself as a company! Great way to break down the different self-categories (product development, sales/marketing, etc) that are important in finding your dream job.

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