Name: Vasumathi Soundararajan
City: New York City
Job: Chief Underwearist and Founder of Ken Wroy
How did she get there: Vasumathi Soundararajan wants to get into mens’ pants world-wide. Oh, not like that! The FIT-grad wants to bring her brand of “bold style, original designs, and responsibly made underwear” to mens’ top drawers. Since graduating in 2010, she has meticulously worked on both packaging (specifically targeting gift-giving women) and an online store to get her skivvies to the masses. The month, the fellas will be able to purchase her houndstooth briefs on kenwroy.com.
Levo: We’re loving the black from head-to-toe with pops of color. Why is this your go-to power outfit?
Vasumathi Soundararajan: This outfit is a true reflection of my personal style, and that makes me feel powerful! My outfit is a combination of geometric lines mixed with a little pink spunk and great fit. When I wear this to meetings with buyers, it sets the image of my brand: creative, trendy, and premium.
As Chief Underwearist, what is your day-to-day schedule like?
VS: I can work at my studio the entire day—working on my website, following up with buyers, designing, and brainstorming. Or, I can be out for meetings all day long. Overall, my day starts at 7 a.m., and I force-end it at 8 p.m., except when I have events to go to.
The balance between sexy and sophisticated is often missed. How do you hit the right note when you’re trying to be both?
VS: The key is wearing clothes that fit you!
Fashion week is around the corner. How busy will you be?
VS: For me, Fashion Week is about meeting buyers, especially international buyers, and that’s my favorite thing to do. Lunch, drinks, events, repeat. In terms of my style that week, I might show up in a clean-cut dress or in jeans paired with a menswear-inspired shirt and tie. I go with what fits me best that morning.
What color and fabrics do you tend to wear the most?
VS: I love silk, light-weight wool, and silk-cotton blends. I wear all colors, but tend to be partial to green, blue, and white.
What advice do you have for young women to thrive in the fast-paced fashion world?
VS: Be curious. Find out where things come from and how they are made. Also, I have learned not to force-fit relationships. So, a “no” does not mean “just push harder.” It means there is simply something unsuited.
Lastly, do you have a motto or mantra for success?
VS: Find motivation in tiny triumphs—and work them into bigger victories.
Photos: Sam Teich / Levo