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ModCloth Is Breaking Up With Black Friday This Year and It's Inspiring

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Way back in the day (maybe yore?) Black Friday used to be one day. Then came Cyber Monday in case you were too deep in a turkey coma on Black Friday to take advantage of the sales. And then came the tradition of eating a hurried Thanksgiving meal so you could rush out to the stores on Thursday night, now known as Black Friday eve. And now the Black Friday sales take place the entire week to quelch any time spent that you may be thinking about what this holiday is actually all about.

That is why it is so amazing when brands actually decide not to participate in this retail holiday as it is a huge revenue opportunity, but ModCloth is taking a stance and has decided to "break up" with Black Friday. The company wrote in a blog post on their website., "You had the deals and the steals, but this year we’re looking for the feels. That’s why we’re breaking up with Black Friday and giving back."

The ModCloth site will be completely shut down on Black Friday and they will also be donating $5 million in merchandise to Dress for Success, an organization that helps women transitioning back into the workforce. As part of their #BlackFridayBreakup ModCloth is also asking people to nominate others they think should be admired for giving back to the community. Find out the details here.

With Thanksgiving falling earlier this month, this means the shopping season has been extended which means bigger sales for retailers. Average individual holiday spending AKA self-gifting is expected to be around $700, which is 8% more than 2016 and sales are expected to reach $129 billion this year. This is up 12 percent from last year, according to a report by Forrester. To boycott this day is a big deal for brands but it is admirable.

REI made headlines over the past few years when it said it would not be making its employees work on Black Friday and encouraged customers to go outside instead. Patagonia also was publicly lauded for donating all of its Black Friday sales to environmental organizations in 2016. It's not that you shouldn't do a little shopping but it is worth thinking about giving back and admiring these brands that are leading the charge.

H/t Racked

(Image via Modcloth)

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