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Just In Time For The Holidays….The Elevator Pitch

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I’ve shared on numerous occasions since hitting the book tour back in January that I’m less than fond of elevator pitches…let’s state the obvious: no one wants to talk in an elevator. The less than obvious: those highly rehearsed 60 second blurts of information are not conversation starters. It’s a one-size fits all marketing bark, that only perhaps resonates with the fifth dentist (let’s see how many readers of this newsletter get my toothpaste marketing reference here).

I’m not saying you shouldn’t have facts, figures, explanations of what you do, how you do it and who you do it for at your fingertips — but customize, personalize your introduction, make me want to lean-in and ask you more questions!

All that being said….I do think...

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