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How to Nail Personal Branding

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Some days it can feel like attracting clients, people to work with, or potential employers is impossible. You know the kinds of people and projects you want to be aligned with, but for some reason they just aren’t seeing you. This is where the rubber meets road when it comes to being a professional these days—you need to invest in personal branding in order to attract the specific kinds of work you want. Though the term “branding” is often used nebulously, it really just refers to the ways...

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