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How to Find Your Niche in Your Career

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Simply doing what you love can be one of the most rewarding achievements in life, especially when it comes to career. When you truly enjoy your job, it starts to feel less like work and more like you’re having fun while making some cash.

So how do you find your niche and identify your personal brand? For some it might be easier said than done. Follow these simple steps and you’ll be well on your way to finding your niche and figuring out what to do with it!

1. Find your passion.

If you don’t already know what you love, then you need to sit down and figure out yourself and what you’re passionate about. This is the most essential element of finding your niche, as it encompasses exactly what you enjoy and what you find satisfying.

To do this, answer the following questions:

  • What do you enjoy?
  • What are you passionate about?
  • What are you knowledgeable about?
  • What type of personality do you have?
  • What is important to you?

Think about everything you love, what you do in your free time, and who you are as a person and you’ll be well on your way to finding a niche perfect for you.

2. Identify strengths and weaknesses.

Next you need to figure out your strengths and weaknesses. You can think of it as you would while preparing for a job interview: Identify what you’re good at and what needs a bit of work. The easiest way to do this is to write a list of as many attributes as you possibly can. This list should be exhaustive so that you can successfully apply your best strengths to your career.

3. Pull out the mixing bowl.

Now it’s time to find your niche. To do so, simply mix together what you came up with in the first two steps. By combining your passions and knowledge with your strengths, you’ll be able to identify exactly what it is that will bring you a fulfilling career.

For example, the folks at Lawyers Writing for Lawyers were able to find their niche by combining their knowledge of law and passion for writing with their skills in marketing and web content development. Another great example is career development services group The Introvert Entrepreneur, where they combine their passion for introverts with a heavy technical background in entrepreneurship. Niches work because they fill an existing gap in the market; all you have to do is find that gap!

Some people think that by keeping your efforts broad, you’ll bring in more customers or be more marketable to a potential employer. This simply isn’t so. By narrowing down what you love, what you’re good at, and finding your niche, you’re enabling yourself to fulfill the previously unmet needs of a very specific and targeted group.

3. Take the plunge.

So, you’ve found your niche. What should you do next? Now’s the time to figure out whether you want to take your niche on the entrepreneurial route or use it to land your dream job with an ideal existing company. If you want to take the road of the business owner, then you need to make sure you’re fully dedicated to all that comes with this commitment. It’ll be hard work to get started, but have you ever heard anyone complain about the freedom of being their own boss?

If you decide to take your niche to land the dream job you’ve sought after, then do your homework and find the perfect job and company for you and your niche. Find a company that aligns with you, and a very worthwhile career will definitely follow.

This post originally appeared on

Photo: Ed Gregory / Stokpic


#Career Passion #Talent Development Career Advice
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