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The Ad Campaign That Will Make You Think Twice About Calling a Girl Pretty

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There are ad campaigns that make you reach for the tissues (P&G’s Thank You Mom Olympics spots come to mind, or, of course, Hallmark’s famous ads), there are ones that bring a smile to your face (may the force be with mini Vader), and then there are ads that make you think. Ads that have real impact. Ads that try to change the world.

Enter: Verizon’s latest campaign #InspireHerMind in partnership with Makers. The tagline: Isn’t it time we told her she’s “pretty brilliant,” too. Watch and see here.

Reading list: Why Take Your Daughter to Work Day Has to Stay Important

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