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Got A Media Story? Save Your Email — And Your Money

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Ruh Roh! Another PR/Media Rant by yours truly.

Maybe it is because it is getting close to tax season, but seeing people WASTE money is really getting on my nerves.

Case in point (again): hiring a PR firm to send out generic pitches on your behalf.

I don’t care if you’re a startup, an entrepreneur, a professional in the professional services area or small business owner or whatever! STOP doing this. It’s a waste of money to hire someone to sending nothing of value to the recipient (and I’d say it’s a waste of time too except it fueled my energy to write this weeks newsletter).

Hire someone to produce results.

Hire someone to achieve something you really can’t do on your own.

Hire someone when you’ve already done some of the groundwork.


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