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Betterment Adds a Charitable Giving Option

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On Nov. 28 — aka Giving Tuesday — robo-advisor Betterment will launch a new feature to help investors reap the benefits of giving (donating shares to charity) and receiving (good karma in the form of a tax break).

Betterment Charitable Giving automates the process of donating appreciated shares from a Betterment taxable account to 11 charities within the company’s network.

The free service is in keeping with the playbook robo-advisors — such as Betterment, Wealthfront and Personal Capital — created to help the masses access professional wealth management via automation. High net worth individuals have long used this tax-saving strategy; now it’s available to anyone.

You can donate appreciated investments to a charity on your own, but...

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