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Sorry Adam, To Network Is To Strive

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As the author of a book on the subject of networking, I read Adam Grant’s recent New York Times editorial “Good News for Young Strivers: Networking Is Overrated” with more than a little interest. Yes, it raised my eyebrows. My initial reaction? The editorial confuses pitching a product or service (and the generic advice dished out on how to seek guidance from strangers) with what networking REALLY is. My second reaction (more eyebrow raising) is it once again elevates the fairytale that for any one of us, simply working hard will result in success.

I don’t disagree with his premise that without a solid product or experience, any introduction or outreach or referral regardless of how hot or cold or connected, is going to fall flat.

And I...

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