If you read “up-and-coming” as, “Maybe I can afford them for a hot second before they blow up!” you might be correct. New York Fashion Week (just typing those words gives me chills) kicks off today, which means that fashion’s elite will be taking over NYC, and the rest of us will be obsessively refreshing our Instagram feeds. So now’s the perfect time to keep an eye out for these incredible emerging talents.
Pookie and Louisa Burch—former stepdaughters of Tory of course—launched Trademark this year, and are opening their first boutique in Soho this week. Pookie describes the line as “classic, simple, beautiful…with strong attention to detail” and wait for it…”affordable.” Seriously, start with this amazing dress and go crazy from there.
Public School @PublicSchoolNYC
Especially with menswear being so huge this fall, the ultimate tomboy coolness of Public School is a can’t-miss. CFDA Designer of the Year Award winners Dao-Yi Chow and Maxwell Osborne crushed it at the Fall shows in February, and I can’t wait to see what they have coming for Spring. They’ll be showing at Made Fashion Week on Sept. 7.
Isabella Rose Taylor @IsabellaRTaylor
This story is both bonkers and inspiring, as Isabella Rose Taylor was born in 2001. Yes, she is 13 years old, and she will be showing her Spring 2015 collection at New York Fashion Week. She’s even one-up on many other NYFW designers, because her line already made it into a major retail store: Nordstrom. Got daughters? Check out her line pronto.
Katty Xiomara @KattyInfo
Go ahead, fall deeply and irrevocably in love with Katty Xiomara’s Fall Collection. From amazing jackets to gorgeous feminine lace to bold colors and prints, it’s not tough to do. I cannot wait to check out the Spring pieces!
The second Taylor Swift walked out of the gym wearing that stunning mesh-over-printed-bustier dress, people were asking, “Who is Novis?” Then she strolled into the Teen Choice Awards wearing that adorable kelley green crop top and matching skirt and put Novis on everyone’s Fashion Week radar. Designer Jordana Warmflash won the Ecco Domani award this year, putting her in the same category as some former winners you may have heard of: Alexander Wang and Proenza Schouler perhaps? Novis will be presenting on Sept. 5 at Industria Studios.
Rinat Brodach @rinatbrodach
Everyone knows the less attention a brand has garnered thus far, the higher your cool factor when it blows up. The fantastically talented Rinat Brodach currently has a mere 91 followers on Twitter, so telling your friends about her gorgeous feminine cuts and unique draping will make you a serious insider. She is debuting her line at Nolcha Fashion Week this year, so keep an eye out! And this is completely irrelevant, but damn that girl has the coolest hair.
This asymmetrical dress was enough for me to include Chris Gelinas on this list, and that’s just the beginning. A Canadian Parsons grad (who happens to be completely adorable) was a PR intern and then a buyer for Marc Jacobs while in school, and has translated his experience in the industry to something completely new. His clothes are sporty, but always with a major twist—unexpected panels, fur, collars, volume, you name it.
24-year-old Georgine Ratelband graduated from the European Institute of Design in Milan in 2011, and her senior thesis collection was purchased by a prestigious collection in Antwerp. That is to say: this girl is crazy talented. She’s already made a name for herself, and is showing Monday the 8th on the Pavilion (aka, the big leagues). You’ll understand why when you check out her sophisticated looks from the Fall 2014 show.
Photo: Courtesy of Trademark