As a female entrepreneur I am used to forging my path, being the only woman at the boardroom table, and most importantly finding my voice. In fact, I’ve made a career and agency, DigitalFlash, out of the latter – helping brands find their voices and creating experiences that uniquely communicate their point of view. But I still had more to say. Which is why, in early December 2016, I started a podcast, The Reset, sponsored by Bose.
The podcast speaks to the people doing the real work in business. There's a lot of hype, sunshine and bluster. But who's putting in the 60-80 hours to make industries go forward? This is a place people can discuss the successes and challenges of their respective industries. We’ll be speaking to everyone from experts in tech, AI, finance, non-profits, government and more – and the conversations are real. No sugar coating.
Interestingly enough, while the glass ceiling seems to have been shattered in the field of marketing, podcasting is still very much a “man’s world.” According to a 2013 study when looking at the top 100 podcasts, eighty percent were hosted by men, 10% were men and women, and 10% were only women. I want to change this and level the playing field. I think it’s important for all women to champion this cause – only then will we be truly equal. Here are a few of my tips:
Remember – you ARE the company, and no matter how uncomfortable you may be, you have to put yourself out there. Marketing your business is a never stops, you have to use social media, PR and your network. From there, celebrate the things that you like about yourself, and your successes. For example, since starting the podcast I have learned that I like the sound of my own voice. Don’t be afraid to share key learnings, triumphs and failures – they will make you relatable and human, and get the word out that you are in the game and making a difference.
Find Your Passion.
I cannot emphasize enough how critical it is to figure out what you love and go after it. Whether it’s having your own agency, starting your own fund, creating a product that answers the needs of women or fills a void in the market, or starting a podcast, you need to be fired up every single day to go to work and chase your goals. It will make you fearless. I started DigitalFlash over coffee at Starbucks without a plan other than making events like the ones I like to go to. The same thing happened with the podcast – I was having a drink with a friend and decided that I wanted to make a show that I wanted to listen to. Just don’t forget to then have a plan and structure in place after the fact, this will keep you on track and headed in the right direction.
Ask For What You Want.
Do not be afraid to Ask for what you want in business, whether that's introductions, help, networking or money. Female entreprenuers sometime think it's a sign of weakness, but rather, it's the most important thing you can do for your business to grow.
Don’t Wait Around.
Do your homework, define your strategy, and then get moving. You can make every excuse in the book not to get started otherwise. From there, get as much advice as you possibly can and consider who in your network could be helpful – you may come across sponsors, partners or others who can put you on the path to success.